Lyft’s new creative director: Trim the pink mustache or leave it alone?


Ride-hailing service Lyft is bringing in top talent with its recent hire of Jesse McMillin, the former creative director at Virgin American who had helped to transform that company’s image.

Lyft announced the hire in a blog post on July 29, giving McMillin a platform to introduce himself and his mission for the company. “It’s not every day that all of the ingredients for an amazing brand perfectly align and create a space where the potential and opportunity is entirely limitless,” he wrote. “To be a part of shaping the path for where such an exciting brand will go is not only a special opportunity, it’s the chance of a lifetime.”

During his tenure at Virgin America, McMillin was responsible for projects including a new in-flight safety video that drew praise for its entertainment value. In fact, the video went viral, and was viewed nearly 10 million times on YouTube.

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